E:

bagield@gmail.com

M:

914.215.2724

A:

Croton-on-Hudson, NY

Kin + Carta
3/201–Present
Associate Creative Director/Copy + Content
  • Lippert
  • PepsiCo
  • Commonwealth Financial
  • Tractor Supply Co.
Greater Than One
12/20–3/21
Freelance Senior Copywriter

WiseCare Health

A new Medicare startup designed from the ground up to challenge the status quo, WiseCare had a vision of enabling doctors to deliver true end-to-end care to Medicare patients. That is, until new government regulations ensured the status quo would remain intact and WiseCare lost its raison d’être.

Omni Federal
11/20–12/20
Freelance Senior Copywriter

United States Air Force’s Digital University

I crafted all marketing/UX copy, including unauthenticated & authenticated home pages, landing pages, and course descriptions for the site’s MVP. DU is now being expanded to serve both the US Army (100,000+ learners) and the Office of the Secretary of Defense.

Isobar
03/12–11/20
Associate Creative Director/Copy + Content

I help lead teams on development of websites, apps, social campaign, crm programs etc. While here,  I’ve also helped establish Isobar’s content strategy process. We have a multidisciplinary process and I collaborate across all levels to deliver everything listed below and way more.

  • Automotive
    • Enterprise Rent-A-Car: digital transformation / content creation
      • There was a 26% jump in 1st-year revenue growth
    • Les Schwab Tire Center: digital transformation + content creation
      • Results included a 25% boost in online sales
    • GM: ola / Alexa skill
  • Beauty
    • La Prairie: .com + social campaigns
    • Marc Jacobs Fragrance: .com + social campaigns
    • Shiseido: global website design / content + omnichannel strategy
  • Financial/Insurance
    • AllianceBernstein: content strategy / site copy
    • Citco: rebranding
    • RLI: content production
    • Scottrade: website / portal copy
    • TransUnion: website copy / content strategy
  • Health
    • BlueZones Project: website copy
    • Healthways Well-Being Go: new digital product / content strategy + creation
    • IntegraMed: content strategy
    • SWHP: website copy / content strategy
  • Media
    • Comedy Central: digital rebrand / first mobile apps
    • NBCU: iOS/Android/Roku TVE apps for 16 networks
    • NTT West: new digital product + promo video
    • Radio City Christmas Spectacular: new website / email campaigns
      • $1m increase in online ticket sales YOY
  • Misc
    • Air National Guard:  website design/content strategy + creation
      • 400% increase in # of recruiting leads collected YOY
    • Culligan Water: website design/content strategy + creation
    • Smashing Pumpkins’ VR project: pitch deck
      • Project earned a Cannes Grand Prix
    • Sotheby’s website redesign + optimization
      • 100% increase in growth of digital transactions
360i
01/12–03/12
Freelance Senior Copywriter
  • Concepted and wrote ola/social media campaigns for JC Penney, Coca-Cola, Oreo, National Care Rental and Red Roof Inn
    • Created the first-ever Facebook store (JC Penney)
Huge
01/11–01/12
Freelance Senior Copywriter
  • Four Seasons Hotels and Resorts: full website copy and content creation for 17 sites
    • This led to a 10% increase in bookings, accompanied by a steady rise in conversion rates
  • Comcast.com – humanized website copy
  • Clear Channel Radio’s iheartradio – responsible for all copy
    • First online/mobile product incorporating online, satellite and terrestrial radio
  • AmEx with Delta and JetBlue: wrote copy for co-op microsites
The Barbarian Group
11/09–01/11
Freelance Senior Copywriter
  • Concepted and wrote online content for Samsung
Cheil USA
01/05–11/09
Senior Copywriter
  • Samsung Consumer Electronics (US & Global) • Samsung Mobile (US & Global)
    • Created award-winning digital/social media campaigns that helped make Samsung the #1 U.S. HDTV and mobile phone brands
    • Established interactive guidelines for Samsung and oversaw brand voice
    • Pitch deck / site copy for a Samsung/NFL idea that shortlisted at Cannes
    • Concept + pitch deck for another Samsung/NFL idea budgeted over #1m
Charron, Schwartz & Ptrs
1998–2005
Senior Copywriter
  • Print and OLA for ABC News, Aberlour Whisky, Jameson Whiskey, Martex, MeriStar Hotels & Resorts, Russ Berrie Gifts, Yellow Tail
Education
Syracuse University
  • BS in Advertising; Minor in Psychology