Interviews with TransUnion stakeholders revealed many issues with the at-the-time TU site. Consumer content was vague, confusing, or unclear, and the voice and tone was inconsistent, too formal, or unnatural. Content wasn’t modeled for fundability, and there were content gaps, which left customers wanting for details.
With our site redesign, we made it easier for consumers to navigate a path to success. I served as Copy Director, overseeing copywriter Marissa Loveland; I ensured all content laddered up to TU’s brand voice, and that the right content was in the right place.
