Sotheby’s
Deliverables
- Brand Concept
- Site Copy
- SEO Campaigns
To transform sothebys.com into a modern storytelling engine, we built a rich, content-full experience. We also introduced new digital product ideas and commerce methods to generate new revenue, cross-sell and minimize unsold lots, while creating an “Always-On” experience that allows collectors to transact with more frequency than allowed by the traditional auction calendar.
Using everything from SEO campaigns to push notifications, we saw significant business gains in the social, mobile, OTT and web channels. Even better, we increased engagement with more new clients and saw a spike in bid registrations.
Project Stats
100
increase in growth of digital transactions
