integramed

IntegraMed owns over 20 locally branded reproductive therapy practices around the U.S. Each fertility practice maintained its own website; this hampered centralized control of branding by the corporate office.

So we’ve developed a set of custom templates to ensure consistent information architecture across all sites. Now each site can easily share assets and maintain a visually consistent global brand identity. Meanwhile, localized CMS lets each practice customize visual style, font treatments, and content.

To help guide the way for each practice, I created a set of copy and content strategy deliverables (copy matrix with initial site copy, content annotations, and an editorial style guide).

Illinois Homepage • Seattle Homepage • San Diego Homepage • Arizona Homepage • Arizona Subpages