four seasons hotels & resorts

Four Seasons Hotels & Resorts wanted a digital experience that was both immersive and informational. One that would bring its global brand to life while spotlighting the unique charms of each of their 150+ properties. All to reach younger, luxury-minded, experience-driven travelers researching their next jaunt.

Covering the iconic brand’s US properties, I interviewed property managers and concierges to craft both long-form magazine stories and keyword-rich room, spa, and restaurant descriptions. Tight turnarounds and massive word counts meant doing it all without the luxury of sleep.