Commonwealth Financial

Commonwealth Financial Network, an investment advisory service, wanted to provide digital marketing services to empower 2,000+ independent financial advisors nationwide. So we built Brand Studio, a dynamic suite of tools, resources, and consultative guidance to help our clients differentiate their business and elevate their brand and reputation.

Working one-on-one with the Vice President of advisor marketing at Commonwealth, I developed the brand strategy. I also crafted the complete copy deck for the marketing hub, including the interactive brand strategy builder.

We also leveraged Contentful’s intuitive UI and flexible structured content to allow CNF’s non-technical marketing team to easily update content, create new pages on their offerings, and enrich the user experience of their marketing hub for advisors.