Comedy Central
Deliverables
- Brand Concept
- Voice & Tone
- Site Copy
Pitched and won the Comedy Central account. Our task? Stop the brand from being overshadowed by its own content while attracting the millennial audience. So we created a branded experience – including a responsive website and their first-ever suite of mobile apps – that’s every bit as provocative, off-kilter, and memorable as their programming.
We built a multi-channel digital platform – incl. iOS/Android/Xbox apps + responsive website – with an organic, break-the-grid design that incorporated animated interstitials. And snuck in as many of our zingers as we could.
The mobile and tablet app was featured in Best New Apps on iTunes and was the #1 free entertainment app.
Project Stats
1,000,000
downloads within the first month