annapurna

Annapurna Pictures wanted a standalone interactive experience to promote LAIKA’s latest animated feature “Missing Link” before it hit the theaters. We needed to find a way to not only appeal to—but actively engage—a broad audience who knew nothing about the film’s characters or the storyline.

So after concepting a slew of ideas with my team, I scripted and recorded an unprecedented Alexa skill that turns kids into explorers and sends them on six global quests, solving riddles and performing feats around the world. All dialog is delivered in-character—no automated voices or non-movie characters were used. Sorry Alexa!