Citco

Citco innovates on a global scale to provide niche financial services. With a unique focus on service and client relationships, Citco continues its strong 75-year legacy of mapping the way for the world’s alternative investment elite and their clients.

When building a new web portal for Citco, we were asked to reimagine the financial giant’s logo. Guided by the financial company’s legacy, historic map collection, dozens of employee and client interviews and thousands of online survey responses, we explored simple, logical and elegant options.

The conceptual design phase produced mood boards, collateral examples, design systems, and–as seen below–concept statements.