La Prairie
Deliverables
- OLA Campaigns
- Microsites
- Social
After I started concepting and writing countless banner campaigns and microsites for Samsung’s HDTVs, they became #1 in the US. Coincidence? I think not.
Here are a few of my favorite digital campaigns to promote Samsung’s sponsorship of the NFL.
Swiss Ice Crystal • La Prairie Rare • Anti-Aging Rapid Response Booster
Swiss Ice Crystal
For La Prairie’s first-ever global product launch we conceived and executed a digital campaign to support their Swiss Ice Crystal Collection. Released in 21 markets and 18 languages, this new campaign encompassed 4 stylized social films to create buzz and anticipation for the new collection.
We supported the campaign across social, email, online ads including rich media and video executions, a rich campaign experience with embedded background video, and on-site promotional placements.
Project Stats
3
the industry average online ad click-through rate
176
growth in Facebook fans
28
increase in new product sales
La Prairie Rare
Like many CPG companies, with every new product launch, La Prairie would see a sales lift and then a valley when they had nothing to say between the release of each new innovation. Enter La Prairie Rare. A content strategy for a global luxury skincare brand realized through a branded hub on laprairie.com, a robust social media program, and eCRM.
La Prairie Rare is an engaging content platform that lives within laprairie.com and is promoted via e-communication and social media. It has its own rich editorial identity and encompasses la prairie’s core brand content categories. For this project, I served as Copy Director, overseeing the copywriter.
Anti-Aging Rapid Response Booster
After supporting their first-ever global product launch, we won additional work, including a video-driven campaign for their La Prairie Anti-Aging Rapid Response Booster collection.
The video was a proof-of-concept done on a $0 budget, using with stock video and footage shot in our office. The client ran it as is.
