marc jacobs fragrances

Pitched and won the Marc Jacobs Fragrances account. Initially, we were hired to digitally launch their new fragrance, Honey. So we came up with #MJHONEYSPOTS, a geo-social campaign that got people all over the world snapping pics of their favorite “honey spots.” Some spots were made sweeter when our Honey ice cream truck showed up.

We ended up doing more than just spritzing up their social activation. We also developed a fully adaptive website that united Marc’s fragrance collections for the first time via a centralized CMS.

I co-concepted the social activation ideas, and wrote all website copy for Honey and Daisy. Additionally, I spent four months creating and curating all Facebook/Instagram/Google+ content.