Samsung + NFL
Deliverables
- OLA Campaigns
- Microsites
- Social
After I started concepting and writing countless banner campaigns and microsites for Samsung’s HDTVs, they became #1 in the US. Coincidence? I think not.
Here are a few of my favorite digital campaigns to promote Samsung’s sponsorship of the NFL.
Samsung Shout-Out • Samsung Call The Play • That’s How I See It
Samsung shout-Out
Why do armchair quarterbacks heckle football players? ‘Cause they never had a good view of the game. With Samsung’s advanced picture technology, fans can now see what really happened on the field. Our Samsung Shout-Out campaign gave fans a chance to retract their disses, and even display displaying their apologies on arena jumbotrons during game time. I was involved from the beginning, writing up the pitch deck that sold Samsung on this idea. I also wrote the case study; the work netted us a Cannes shortlist.
Project Stats
1,300,000
million visitors interacted with the site in just over a month.
Samsung call the play
Samsung HDTV owners see the game the same way coaches in the booths do – on Samsung HDTVs. So we wanted to see if fans could call the game the same way coaches do. I came up with a national play calling competition where fans try to predict each and every play in real-time before each hike. The technical logistics were a nightmare as the game had to actually work in real-time, but we did it. The NFL loved this idea so much they added it to NFL.com, where it was a mainstay for over 10 years.
that’s how I see it
Sometimes, football fans need a little coaching when it comes to buying new HDTVs. So we enlisted a few celebrities like Alice Cooper and Regis Philbin to help. Our Offensive Advisor videos pep rallied on-the-fence fans. Fun fact: both Samsung and Alice Cooper found my original script just a bit too offensive for different reasons.