les schwab

Client

Les Schwab

Deliverables

Brand Concept
Voice & Tone
Site Copy

Client

Les Schwab is one of the largest independent tire retailers in the United States. We pitched and won a digital transformation project. More than a site refresh, we enabled online appointment scheduling, enhanced consumer credit options, and powered online product comparison and purchasing. We filled the pitch deck with innovative ideas that Les Schwab could implement in stages.

Besides writing all of the site copy, I worked with our SEO team to optimize the site, templating dynamic landing pages that could respond to thousands of different Google search scenarios. I also set a content strategy in place to serve up related content on most site pages.

Project Stats

45

increase in average session duration

44

uptick in store locator usage

24

boost in sales from online appointment scheduler

Website

Content Strategy

Internal & Client Workshops

Across several workshops, we generated hundreds of ideas to help raise awareness, solve issues such as tracking waiting times and inventories, and boost online, in-store, and post-purchase opportunities. We also held workshops to gain a better understanding of the client and their needs.

Customer Journeys

Our user research team captured snapshots of Les Schwab’s target audiences, and Strategy filled in the details. Based on this, I created two extensive customer journeys to show how Les Schwab can reach both current and potential customers. We merged the ideas generated from the innovation workshops with the customer snapshots to ensure we would target the right people with the right messaging.